ABSTRACT
Good people or the right people in the right positions are a key to the success of digital strategy implementation and ongoing governance of digital programs. When considering who to place in digital governance lead positions, especially when creating an initial project team, staffing from the inside could be a great way to go if you have the right size organization. People in a number of existing positions may be excellent candidates. The following people can be effective in digital governance roles:
Project managers
Risk managers
Marketing and communications managers
Business analysts
Infrastructure management
Procurement and contract management
Quality control and assurance management
Business relationship management
IT and marketing program managers
Designers and copywriters.
As you can see from this list there is a need for breadth of business, marketing and IT knowledge rather than too narrow a specialization. For smaller organizations or where resources are already strapped for time, developing the skills needed is another good option. Regardless, companies need a skills development plan in place for all those involved in the digital strategy execution, performance measurement and governance.