ABSTRACT

In the late 1980s, a surprising voice of opposition to tourism development was posted as a full-page advert in a US wide-circulation newspaper (See Figure 11.2). It was a bold stunt by some Hawaiian residents who wanted to protest against a proposed resort development on West O‘ahu. The advert featured a tin can, reminiscent of canned pineapple, a Hawaiian export staple, with the following writing:

Don’t Buy Aloha. Please don’t visit Hawaii, until we are able to save what is left! Resort-travel-land interests are ruining us – and our islands – to get your money. Prices, taxes soar; wages diminish. You can’t buy ALOHA! (Hawaii Residents Bureau, Honolulu, Hawaii; reproduced in Crocombe, 1989, p. 146).