Introduction: The Flip Side: Let It B
Rock critic Dave Marsh echoed Young's oversized stage iconography, suggesting the music industry itself may have been the biggest star the 1970s created, as the business had become more potent than any of its parts. As the recording industry enjoyed unprecedented profits during the decade, artists and businessmen had to reconcile the music with the commerce it had inspired. While some took big business for granted, others, like the Punks, rejected the industry entirely. Artists were forced to look for ways to pursue their musical and aesthetic goals while remaining mindful of the surrounding commercial sprawl. The 'institutional individuality' that demands conformity can hinder the creative process and frustrate the artist, as systematic constraints are often understood as counter-creative forces. The most unusual part of the settlement was that Young instructed manager Elliot Roberts to change his deal from one million dollars to $500,000 for his three remaining records for Geffen.