chapter  4
16 Pages

Business School Libraries on the Radar: Not Seen and Not Heard?

So wrote Rick Anderson in a bleak but realistic article in the Journal of Academic Librarianship (2011, p. 90). His call was subsequently taken up by the ACRL Research Planning and Review Committee, who penned the ‘2012 Top Ten Trends in Academic Libraries’ article in College & Research Libraries News and designated effective communication as one of the top priorities for academic librarians today, stating: ‘Librarians must be able to convert the general feelings of goodwill towards the library to effective communication to all stakeholders that clearly articulates its value to the academic community’ (2012, pp. 311-12). It is a stance with which few of us business school librarians could or would disagree; however, achieving this in practice is far from easy.