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Corporate Reputation

DOI link for Corporate Reputation

Corporate Reputation book

Managing Opportunities and Threats

Corporate Reputation

DOI link for Corporate Reputation

Corporate Reputation book

Managing Opportunities and Threats
ByRonald J. Burke, Graeme Martin
Edition 1st Edition
First Published 2011
eBook Published 13 May 2016
Pub. location London
Imprint Routledge
DOI https://doi.org/10.4324/9781315574295
Pages 356 pages
eBook ISBN 9781315574295
SubjectsEconomics, Finance, Business & Industry, Engineering & Technology
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Burke, R., Martin, G. (2011). Corporate Reputation. London: Routledge, https://doi.org/10.4324/9781315574295

Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.

TABLE OF CONTENTS

part |2 pages

PART I Importance of Corporate Reputation

chapter 1|41 pages

Corporate Reputations: Development, Maintenance, Change and Repair

ByRonald J. Burke

chapter 2|16 pages

The Meaning and Measurement of Corporate Reputation

chapter 3|27 pages

Measuring the Impact of Corporate Reputation on Stakeholder Behavior

part |2 pages

PART II Developing a Corporate Reputation

chapter 4|22 pages

Reputation and Corporate Social Responsibility: A Global View

ByPhilip H. Mirvis

chapter 5|20 pages

Organizational Identity, Corporate Social Performance and Corporate Reputation: Their Roles in Creating Organizational Attractiveness

ByKristin B. Backhaus

part |2 pages

PART III Managing a Corporate Reputation

chapter 6|14 pages

Employer Branding, the Psychological Contract and the Delicate Act of Expectation Management and Keeping Promises

ByKerry Grigg

chapter 7|14 pages

Managing Corporate Reputations, Strategic Human Resource Management and Negative Capabilities

ByGraeme Martin, Paul Gollan, Kerry Grigg

chapter 8|20 pages

From Applause to Notoriety: Organizational Reputation and Corporate Governance

ByCharles McMillan

chapter 9|18 pages

The Role of the CEO and Leadership Branding – Credibility not Celebrity

ByJulie Hodges

chapter 10|18 pages

The Role of the News Media in Corporate Reputation Management

ByCraig E. Carroll

chapter 11|28 pages

The Impact of Web 2.0 and Enterprise 2.0 on Corporate Reputation: Benefits Problems and Prospects

ByMartin Reddington, Helen Francis

chapter 12|20 pages

Re-creating Reputation Through Authentic Interaction: Using Social Media to Connect with Individual Stakeholders

ByCelia V. Harquail

part |2 pages

PART IV Reputation Recovery

chapter 13|14 pages

Corporate Governance and Corporate Reputation: A Disaster Story

ByThomas Clarke

chapter 14|24 pages

Corporate Rebranding

ByDale Miller, Bill Merrilees

chapter 15|22 pages

Repairing Damages to Reputations: A Relational and Behavioral Perspective

ByMooweon Rhee, Robin J. Hadwick
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