
Corporate Reputation
DOI link for Corporate Reputation
Corporate Reputation book
Corporate Reputation
DOI link for Corporate Reputation
Corporate Reputation book
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Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.
TABLE OF CONTENTS
part |2 pages
PART I Importance of Corporate Reputation
chapter 1|41 pages
Corporate Reputations: Development, Maintenance, Change and Repair
part |2 pages
PART II Developing a Corporate Reputation
chapter 5|20 pages
Organizational Identity, Corporate Social Performance and Corporate Reputation: Their Roles in Creating Organizational Attractiveness
part |2 pages
PART III Managing a Corporate Reputation
chapter 6|14 pages
Employer Branding, the Psychological Contract and the Delicate Act of Expectation Management and Keeping Promises
chapter 7|14 pages
Managing Corporate Reputations, Strategic Human Resource Management and Negative Capabilities
chapter 8|20 pages
From Applause to Notoriety: Organizational Reputation and Corporate Governance
chapter 9|18 pages
The Role of the CEO and Leadership Branding – Credibility not Celebrity
chapter 11|28 pages
The Impact of Web 2.0 and Enterprise 2.0 on Corporate Reputation: Benefits Problems and Prospects
chapter 12|20 pages
Re-creating Reputation Through Authentic Interaction: Using Social Media to Connect with Individual Stakeholders
part |2 pages
PART IV Reputation Recovery