ABSTRACT
The official member of T-D1 Company Class is the company itself, which names up to three employees who represent the company through a 'personalized company membership' and become the primary beneficiaries of the club benefits. The T-D1 Company Class management is responsible for planning, developing and controlling the benefits, as well as measuring and controlling the achievement of the club objectives. They are supported by three teams: club office, call centre and steering committee. In terms of leisure activities, T-D1 Company Class offers two benefits: a golf tournament, and VIP tickets for Formula One races. T-D1 Company Class delivers a mobile phone that operates with the specific local standards for every roaming country. The presentations aim to strengthen knowledge and understanding of the mobile phone market, and the annual congress provides an exclusive framework for getting together in a relaxed atmosphere. The reason for establishing a customer loyalty programme can be found in the market situation.
