ABSTRACT

This chapter brings together research from Loughborough University (UK) design scholars to present a unified framework for designing interventions for sustainable behaviour. This includes research and design approaches towards formulating an understanding of the user’s actions in context; selecting a behavioural target (where to intervene); selecting (or applying) a behavioural intervention strategy; and evaluating the behavioural interventions are presented. Relevant case study examples, drawn from two UK research council projects, are provided to elucidate theoretical propositions. The chapter concludes by reflecting on what we have learned and where we see further developments in the field emerging.