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Design for Personalisation

DOI link for Design for Personalisation

Design for Personalisation book

Design for Personalisation

DOI link for Design for Personalisation

Design for Personalisation book

Edited ByIryna Kuksa, Tom Fisher
Edition 1st Edition
First Published 2017
eBook Published 18 May 2017
Pub. location London
Imprint Routledge
DOI https://doi.org/10.4324/9781315576633
Pages 230 pages
eBook ISBN 9781315576633
SubjectsArts, Engineering & Technology
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Kuksa, I. (Ed.), Fisher, T. (Ed.). (2017). Design for Personalisation. London: Routledge, https://doi.org/10.4324/9781315576633

The principle of personalisation appears in a range of current debates among design professionals, healthcare providers and educationalists about the implications of new technologies and approaches to consumer sovereignty for 'mass' provision. The potential of new technologies implies systems of provision that offer bespoke support to their users, tailoring services and experiences to suit individual needs. The assumption that individual choice automatically increases wellbeing has underlain the re-design of public services. Ubiquitous personalisation in screen-based environments gives individuals the sense that their personality is reflected back at them. Advances in Artificial Intelligence mean our personal intelligent agents have begun to acquire personality. Given its prevalence, it is appropriate to identify the scope of this phenomenon that is altering our relationship to the 'non-human' world.

This book presents taxonomy of personalisation, and its potential consequences for the design profession as well as its ethical and political dimensions through a collection of essays from a range of academic perspectives. The thought-provoking introduction, conclusion and nine chapters present a well-balanced mixture of in-depth literature review and practical examples to deepen our understanding of the consequences of personalisation for our professional and personal lives. Collectively, this book points towards the implications of personalisation for design-led social innovation.

This will be valuable reading for professionals in the design industry and health provision, as well as students of product design, fashion and sociology.

TABLE OF CONTENTS

chapter |13 pages

Introduction

Design and personalisation – by a person or for a person?
ByIryna Kuksa, Tom Fisher

part I|56 pages

Personalising consumption, retail and digital spaces

chapter 1|17 pages

Personalisation and fashion design

ByTony Kent

chapter 2|17 pages

Making it mine

Personalising clothes at home
ByAmy Twigger Holroyd

chapter 3|20 pages

Wearable technology as personalised fashion

Empowering or oppressive?
ByConor Farrington

part II|60 pages

Personalising communication, marketing and manufacture

chapter 4|18 pages

Who is really in control?

Pitfalls on the path to personalisation and personality
ByJon Oberlander

chapter 5|22 pages

What will designers do when everyone can be a designer?

ByMatt Sinclair

chapter 6|18 pages

The history and application of additive manufacturing for design personalisation

ByGuy Bingham

part III|75 pages

Personalising health

chapter 7|17 pages

The 4 Ps

Problems in personalising a public service (a personal view of personalisation in the NHS)
ByKath Checkland

chapter 8|20 pages

Designing for personalisation in predictive and preventive medicine

ByOlga Golubnitschaja, Heinz Lemke, Marko Kapalla, Tony Kent

chapter 9|22 pages

Towards a Person-Centred Approach to design for personalisation

BySarah Kettley, Richard Kettley, Rachel Lucas

chapter |14 pages

Conclusion

What happens next? Themes and principles for a personalised future
ByTom Fisher, Iryna Kuksa
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