ABSTRACT
Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration at the University of Virginia. Jeanne's current teaching responsibilities focus on design thinking, innovation, and organic growth in the MBA and Executive Education Programs at Darden. Jeanne received her DBA in management policy from Boston University and her MBA from the Harvard Business School. She has been involved in the corporate strategy field since beginning her career as a strategy consultant for the Boston Consulting Group. The prescriptive ideal of strategy as thought is pervasive in the way we conceptualize strategy making or, more accurately, in the way that we define the very notion of reason itself. The problem that managers face is that it does not appear to be working well in actual organizations today the gap between strategy rhetoric and strategy action remains frustrating and recalcitrant. The adoption of strategic thinking as an alternative approach to traditional planning and top down rhetoric has been heralded.
