ABSTRACT

The meaning of ethics has most often been tied to individual behaviour and the collective additive behaviour of individuals forming a social entity, such as tribes, clubs, groups, communities, nations and societies. In such a meaning of ethics, the implication of rational behaviour derived from the rationalistic meanings of reasoning and freedom abounds. Consequently, in almost all applied fields of thought, such as economics, finance, science and, thereby, society, the notion of individualistic ethics in the form of methodological individualism remains the dominant defining praxis.