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Gower Handbook of Internal Communication

DOI link for Gower Handbook of Internal Communication

Gower Handbook of Internal Communication book

Gower Handbook of Internal Communication

DOI link for Gower Handbook of Internal Communication

Gower Handbook of Internal Communication book

Edited ByMarc Wright
Edition 2nd Edition
First Published 2009
eBook Published 22 April 2016
Pub. location London
Imprint Routledge
DOI https://doi.org/10.4324/9781315585697
Pages 496 pages
eBook ISBN 9781315585697
SubjectsBehavioral Sciences, Economics, Finance, Business & Industry
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Wright, M. (Ed.). (2009). Gower Handbook of Internal Communication. London: Routledge, https://doi.org/10.4324/9781315585697

A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce you to creating IC strategies and to carrying out research and measurement.

TABLE OF CONTENTS

chapter |4 pages

Introduction

part |2 pages

Part I The Fundamentals of Internal Communication

chapter 1|12 pages

Measurement

Byby Susan Walker

chapter 2|30 pages

Creating an Internal Communication Strategy

Byby Marc Wright and Fiona Robertson

chapter 3|18 pages

What Makes a Competent Communicator? by Sue Dewhurst and Liam FitzPatrick

chapter 4|14 pages

Connecting with the Unconnected

Byby Ruth Findlay

chapter 5|18 pages

Recognising and Rewarding Employees

Byby Ike Levick

chapter 6|18 pages

Communication at the Coalface by Lindsay UiÄ´enbogaard

part |2 pages

Part II Classic Models for Communication

chapter 7|6 pages

Maslow’s Hierarchy of Needs

Byby Fiona Robertson

chapter 8|6 pages

The Change Curve

Byby Marc Wright

chapter 9|8 pages

Management Theories X, Y and Z

Byby Fiona Robertson

chapter 10|6 pages

The Johari Window

Byby Fiona Robertson

chapter 11|4 pages

McLelland’s Needs-Based Model of Motivation

Byby Fiona Robertson

chapter 12|4 pages

Herzberg’s Two-Factor Theory

Byby Fiona Robertson

chapter 13|4 pages

Mayo’s Hawthorne Study

Byby Fiona Robertson

part |2 pages

Part III Skills and Media

chapter 14|8 pages

Writing Skills

Byby Marc Wright

chapter 15|8 pages

How to Commission a Video

Byby Kelly Kass

chapter 16|10 pages

BeÄ´er Presentations

Byby Fiona Robertson

chapter 17|4 pages

The Concern Scale

Byby Marc Wright

chapter 18|10 pages

How Intranets and Related Technologies are Redeęning Internal Communications

Byby Paul Miller

chapter 19|6 pages

Appreciative Inquiry

Byby Jonathan Priest

chapter 20|18 pages

How to Run a Focus Group

Byby Patrick Williams

chapter 21|4 pages

Facilitation Skills for Line Managers

Byby Marc Wright

part |2 pages

Part IV Leadership and Change Communication

chapter 22|42 pages

Leadership and Engagement

Byby Bill Quirke

chapter 23|8 pages

Communicating Through a Merger or Acquisition

Byby Marc Wright

chapter 24|20 pages

Make Change Last

Byby Caisa Alpsten and Ulla Mogestad

chapter 25|6 pages

New CEO: A Case Study in Communicating

Byby Lee Smith

part |2 pages

Part V Advanced Communication Skills

chapter 26|6 pages

Corporate Social Responsibility and the Communication Professional

Byby Ingrid Selene

chapter 27|14 pages

Storytelling and Business

Byby Ian Buckingham and Paul Miller

chapter 28|4 pages

Moving Minds

Byby Simon Wright

chapter 29|10 pages

Perspective: The Hidden Dimension

Byby Mike Klein

chapter 30|8 pages

Cultural Barriers

Byby Marc Wright

chapter 31|12 pages

Using Pictures to Convey Strategy by Hilary ScarleÄ´

chapter 32|8 pages

Communication Champions

Byby Fiona Robertson

chapter 33|4 pages

BeÄ´er Emails: The W-H-Y Technique

Byby Marc Wright

chapter 34|14 pages

Creating Meaningful Dialogue at Work

Byby Jacqui HiÄ´

chapter 35|16 pages

Advanced Employee Engagement

Byby Kevin Keohane

chapter 36|14 pages

How to Create an Award-Winning Change Campaign

Byby Nicky Flook

part |2 pages

Part VI Social Media Inside the Enterprise

chapter 37|10 pages

Social Media: An Introduction

Byby Euan Semple

chapter 38|6 pages

First Steps in Implementing Social Media

Byby Marc Wright

chapter 39|6 pages

Blogs and Blogging

Byby Marc Wright

chapter 40|6 pages

Blogging for the Finance Sector

Byby Yang-May Ooi

chapter 41|4 pages

Writing for the Web

Byby Fiona Robertson

chapter 42|4 pages

Instant Messaging as a Communication Tool

Byby Joanna Goodrick
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