chapter  2
30 Pages

Creating an Internal Communication Strategy

Byby Marc Wright and Fiona Robertson

Building a communication plan for your company or organisation can appear a daunting task. Where to start – and how to make it relevant to the needs of your organisation? This chapter helps you avoid your communications strategy gathering dust in forgotten drawers of the executive suite. It explores five distinct aspects of communication strategy:

Strategy;

Structure;

Systems;

Standards;

Skills.