chapter  17
4 Pages

The Concern Scale

Byby Marc Wright

The Concern Scale (see Figure 17.1) – sometimes called the Significance Scale – is a useful tool for developing your communication channels. The basic idea is that the more your messages concern your audience, the more effective face-to-face media will be as opposed to any other channel. This has led to the creation of a scale, which you can use with your managers to agree how certain messages are communicated to colleagues.