ABSTRACT
This chapter presents a critique of the conventional approach towards corporate culture and cross-cultural management. It introduces Jung's four-layered personal stratification, which underlies the intra-cultural dynamic. Most 'cross-cultural training' is focused on the surface layer of behaviour. Conversely, integrally and dynamically, 'feel local identity' is the place to start, 'act global' with integrity, is the place to end, and 'becoming trans-cultural' is what lies in between. Global communication technologies and networks, and globalized entertainment, 'have transformed the world into a monocultural global village'. The transformational, trans-personal and trans- cultural simultaneously oriented intra-culturally inwards, and inter-culturally outwards, in the overall guise of Cultural Dynamics. 'Intra-culturally' Jung's integral dynamic model of the psyche could be characterized in terms of an Ego, representing a band of 'surface' inclinations circling around a central nucleus that is the Self. Such a 'self' represents the inner core of the psyche, wherein art, nature and religiosityall have their place, as ultimately guiding Images.
