chapter
4 Pages

Introduction

Operations management is a branch of study that is evolving day after day. Market globalization, technological development, the overcoming of international trade barriers and the boom in some dormant economies are modifying the economic structure of many countries and pushing companies to change their strategies and way of doing business. The rapid rate of change of corporate modus operandi involves the rethinking of operations management strategies: innovative approaches to international new product development, sourcing, manufacturing and logistics are required to maintain and increase competitive advantage.