ABSTRACT
Since the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. In Managing Corporate Social Responsibility in Action, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. This volume considers ways to overcome the difficulties that arise around CSR in action.
TABLE OF CONTENTS
chapter 1|12 pages
Introduction to Managing Corporate Social Responsibility in Action
part 1|62 pages
Talking
chapter 2|18 pages
The Making of Meaning in the Media
chapter 4|22 pages
Tracing the Evolution of Corporate Discourse on Corporate Social Responsibility
part 2|72 pages
Doing
chapter 8|20 pages
Exporting Knowledge and Values
part 3|56 pages
Measuring
chapter 9|18 pages
The Development of a CSR Industry
chapter 10|20 pages
Marketing Corporate Social Responsibility in a National Context
part 4|24 pages
Conclusion