ABSTRACT
The Church of Scientology is a religious multinational endeavouring to make cultural adaptations in order to secure a foothold in Hungary. The chapter outlines the development of the organisation in the country, and how Internet has helped to create a virtual community linking the global organisation to a Hungarian community, which is made possible by facilities such as online translation. The use of Hungarian celebrities to endorse the organisation, and the provision of traditional food, entertainment and theme parties, are among attempts at “glocalisation”. Scientologists have faced opposition by state authorities, at the levels of national and local government. Changes in religious law resulted in the deregistration of Scientology as a religious organisation, but such opposition has not prevented the organisation from seeking cultural authenticity.
