ABSTRACT
The lifeblood of societies both economically and socially throughout the ages has been access the ability for us as human beings to reach people, goods, services and opportunities. The demand for people to travel creates an energy requirement before demand can be realised in the form of traffic the flows of people and more especially vehicles that the transport system must accommodate. Technology has a part to play in addressing key issues such as energy, congestion and emissions associated with transport system use. The chapter highlights some of the recent commentary assessing the capabilities of technology fix before reflecting upon some of its limitations. Reports continue to emerge in the UK reflecting an optimistic and prioritising focus upon technology fix as a response to the challenge of climate change. The chapter begins with a brief reflection on the scope of behaviour change and an overview comparison with technology fix.
