Rethinking the nexus of TV series/movies and destination image
At the end of this chapter, readers should be able to:
Assess the opportunities for positive destination image formation
Identify opportunities arising from TV series/movies for destination-marketing organizations (DMOs) and policy-makers
Evaluate alternative strategic approaches for destination image formation by implementing TV series/movies, and authentic identity of a city
Identify different stages needed to create a positive destination image leading tourist and potential tourist on positive behavioral outcome.