chapter  11
18 Pages

Rethinking the nexus of TV series/movies and destination image

Changing perceptions through sensorial cues and authentic identity of a city
WithTuğra Nazlı Akarsu, Pantea Foroudi, T C Melewar

At the end of this chapter, readers should be able to:

Assess the opportunities for positive destination image formation

Identify opportunities arising from TV series/movies for destination-marketing organizations (DMOs) and policy-makers

Evaluate alternative strategic approaches for destination image formation by implementing TV series/movies, and authentic identity of a city

Identify different stages needed to create a positive destination image leading tourist and potential tourist on positive behavioral outcome.