ABSTRACT

As always, it is necessary to win over not just the minds, but above all, the hearts of one’s audience. The successful products will be those which represent a particular mindset, a moral value. I am speaking here of the connection between the world of the products and the people. This animistic bond is invaluable. As mentioned previously, holistic intelligence will most definitely grow in importance. Products that enhance quality of life will presumably always number among the successful – whether in the form of an environmentally friendly automobile or a wellness-focused product that promotes human vitality.