(Always) Living in the End-Times: The ‘Rolling Prophecy’ of the Conspiracy Milieu
In the introduction to his film Endgame: Blueprint for Global Enslavement, from which the above is taken, Texas-based broadcaster Alex Jones lays out his vision for the future of the US and the world. Although exact figures are difficult to ascertain, Endgame has received millions of online views, despite never receiving a cinematic release. His radio show – broadcast for three hours every weekday, and two hours on Sundays – is broadcast on 63 FM and AM channels in the Southern US, where talk radio has a broad appeal amongst a largely rural population who are dependent on the automobile (Zaitchik 2011). However, Jones reaches larger audiences through his websites, principally infowars.com, which consistently ranks as around the 500th most popular website in the US, and 1,700th worldwide, with an audience of primarily middle-aged single males
with some college education.1 Jones is arguably the most popular and influential conspiracist in the world today, although he himself prefers to describe his milieu as the ‘alternative media’. Such is his popular appeal that many believe that much of the material in Glenn Beck’s hugely popular broadcasts on the mainstream FOX News channel is taken from Alex Jones’ output (Zaitchik 2011). A considerable part of that appeal stems from the perception that Jones is a successful prophet.