ABSTRACT
This conclusion presents some closing thoughts on concepts discussed in the preceding chapter of this book. The book presents different case studies informed the nature of the studied innovations and their features over time as well as their key determinants based on the common documentation process. The case studies included in the programme provide evidence of the deep changes that are ongoing in food markets in developing regions. The drivers of market change include urbanization and population growth, rising per-capita incomes, market liberalization, foreign direct investment, greater participation of women in the labour market, changes in consumer requirements, and improvements in transport and communication infrastructure. Evidence of the resilience of traditional markets is found in several of the Chinese case studies, in Mexico, and in almost all of the African case studies. In the Philippines, the Upland Marketing Foundation Incorporated (UMFI) has also developed an innovative marketing strategy using "champion products" to leverage emerging or small-scale products.
