chapter  5
The Experience of Small Producers in Competitive Markets: OPCION/Aj Ticonel in Guatemala
ByAlberto Monterroso, Aurelle de Romemont, Oscar de León and Federico Grajeda
Pages 10

This case describes a joint enterprise between the Organization for Trade Promotion and Research (OPCION), a non-government organization (NGO) that supports small-scale farmers in Guatemala, and Aj T iconel, a trading company dealing with horticultural produce. This joint enterprise works together towards the marketing of a range of nontraditional vegetables produced by small-scale farmers to clients in Guatemala, the United States, Europe and Central America. It supports small-scale farmers in production, marketing and organization, with the aim of improving their incomes and living standards. Both OPCION and Aj Ticonel were set up in 1999.