chapter  17
26 Pages

Organizational Performance

ByLaura Barthel

In 2009 Ford Motor Company reported net income of $2.7 billion, according to the annual 10-K filing required by the Securities Exchange Commission (SEC). According to Catherine Holahan (2009), the reported income of Ford Motor fails to indicate the reasons Ford was listed by MSN Money as one of ten companies likely to go bankrupt in 2009. The bottom-line income also does not explain the fifty-eighth place ranking given by the Forbes Global 2000 list of the world’s largest, most powerful companies for 2010. The views of MSN and Forbes are examples of two remarkably different perspectives over the span of a year about the performance of a single company looking at the same set of numbers.