ABSTRACT
This chapter presents the key results from three pilot tests, all within the MobiMart project: a marketing campaign for a flexible transport service, a carpooling trial and campaign called Citizens by Bike. MobiMart consisted of three pilot tests. It was managed by SRM and also involved the public transport company of Bologna, the regional administration, Bologna citizens and other market players. The first pilot test in the MobiMart project was colBUS, an experimental urban public transport line service that was in operation in a neighbourhood district in Bologna from June 2009 to August 2011. Carpooling was chosen as the second pilot. For the carpooling pilot, the participation of a large public body the Emilia-Romagna Region Administration was arranged. The third MobiMart pilot test, Citizens by Bicycle, was an initiative organized by SRM with the aim of encouraging the use of bicycles and of raising awareness about the topic of sustainable mobility among citizens.
