chapter  4
3 Pages

Just a friendly request

After about a year on the job, Lynne decided it would be useful to take additional courses in research methods. She had taken at least one class in marketing research, but believed that enhancing her skills would assist in the market research necessary to do her job. In fact, she worked with several people at the nonprofi t who were pursuing doctoral degrees on a parttime basis. Once back in the classroom, she started thinking about doing the same thing herself, and soon was admitted to a marketing Ph.D. program, which she was able to attend part time while working. Although her job was full time, some of her classes were at night, and even in semesters when they were not, she was allowed to arrange her work hours around one or two classes per semester. Lynne’s Ph.D. program adviser, Dr. Milbank, was not only an excellent academic scholar, but also an upstanding professional and role model whom she trusted.