ABSTRACT
This introduction presents an overview of the key concepts covered in the subsequent chapters of this book. The book deals with identity and narrative. It opens with one of three contributions from English and Philosophy. The book also explains how old and new technologies impact the consumption of narratives and how new technologies might shift attention away from the narrative itself and toward the device used in the reading. It also explores how characters in Hindi film and Indian fiction have conveyed various forms of identity since the country's independence in 1947 and how these narratives are both contradictory and reflect the complexity of today's narrative constructions of identity. The book examines one methodology for explicating underlying ideologies from photographs reliant on textual narrative. It also focuses on the role that narrative plays in corporate identity and how this narrative is ultimately used to build a brand loyalty.
