Theorizing Media as Practice
Should the past history of media research determine its current priorities? Not necessarily. This chapter attempts to formulate a new paradigm of media research that can draw together some of the more interesting recent work, but at the same time achieve a decisive break with some unprofitable disputes of the past. This new paradigm sees media not as text or production economy, but first and foremost as practice. Some of the stimulus for this comes from the recent growth of “practice theory” in sociology; indeed this new paradigm insists on a much closer relationship with central debates in the social sciences than previously in media studies, with the advantage that the major contribution of media research to those wider social science debates becomes clearer.