chapter  6
16 Pages

Beyond the Televised Endgame? Reflections after 9/11

So far in this book we have asked what are the priorities for media research (chapters 2 and 3) and what (against the background of those priorities) can cultural studies (chapters 4 and 5) contribute to public discourse at a time when democracy isn’t working and the world is embroiled in a dangerous and open-ended conflict between, as the U.S. government would have it, forces of “freedom” and forces of “evil.” In those latter chapters,

ethics emerged as a theme when we discussed cultural studies’ position on the ethics of representation. In the closing section of the book, I want to recombine that focus on ethics with the agenda for media research discussed earlier by asking what might an ethics of media be like? In this chapter, I move toward this question by considering the risks, for all of us, of the global media system’s being based on profound inequalities between world regions; shared risks change the conditions of action, and so have implications for ethics-how should we and media act in the face of those risks? I leave until chapter 7 the wider discussion of what is entailed by the term media ethics.