ABSTRACT
Transmediality has become more important in recent years due to easy access to different kinds of media and the lowered costs of media productions. Marsha Kinder was one of the first to acknowledge transmedia, or as she calls it, transmedia intertextuality. There are two ways to understand the concept of mediality: mediality is the reality that media creates, and mediality is the materiality of media. The researcher can study a transmedial world as a more or less coherent transmediality in the sense that it conveys a mediated imaginary world or subcreation; or transmediality as an examination of the materiality of media productions and the effects upon the content of shifting modalities within different media representations. All media forms can potentially be used to make transmedial adaptations, and when all available forms of media outlets have been used to portray one story or concept then this is called a 360-degree transmedial adaptation.
