ABSTRACT
All stories occur within some kind of setting, which becomes the world of the story and its characters. Storyworlds can be developed to varying degrees, with the minimum development including only the world data necessary to tell the story for which the world exists. The design of the world not only makes it distinct from the Primary World, but gives it its particular identity, with its own unique aesthetic feel and flavor. From a commercial standpoint, world design is also what determines much of what defines a franchise and makes it distinct from other franchises. Typically, a world is designed as the backdrop for a story, so the design of the world develops out of the needs of the story and its audience. The design of the inhabitants of a world tends to be, not surprisingly, those of humans or humanoid beings, to make them relatable to the audience.
