ABSTRACT
The relationship between innovation and societal situations allows for a better understanding of which opportunities among the diversities are appropriate. Innovation can refer to the improvement of existing products based on established competences and, in addition, demand and employ new technologies or knowledge to complement and modernise existing manufacturing and products. The adjustment of technological products according to different industries, areas of manufacturing, cultural situations and societal structures generates a clear spin-off effect and adds advantages to collaborative networks of innovation. Human capital of all levels of skills and education becomes crucial for innovation and industrial modernisation while responding to their situations and their contexts. The on-going and highly diverse processes of innovation clearly refer to a correspondence between contexts and appropriate public policies in social and techno-industrial change. The understanding of innovation, of course, takes into consideration the industries and related services, academic research, engineering and design, and increasingly the organisation of work and styles of management.
