ABSTRACT
This book strives to augment the research path on tourist experience creation, which may help instigate further investigations on tourist experience creation. Consequently, the preceding chapters depict some issues of significance in relation to tourist experience creation using theoretical, empirical and translational lenses as epistemological apparatuses. In the study of tourist behaviors, the subject of tourist experience has received relatively limited attention in comparison to other issues of significance such as destination image, tourist motivation and trip satisfaction. Tourism experiences are formed throughout the duration of different phases of a trip experience. The area of experience creation is gaining further momentum and concerted efforts from researchers. No matter what kind of tourism product or service people have in mind, the tourist will be influenced by the experiencescape. Binkhorst and Den Dekker also assert that product- and firm-centric innovations are now being taken over by the co-creation experience as a basis for value and as the future of innovation.
