ABSTRACT
In the context of this volume the notion of scientific marketing has two different meanings. First, it points to the transformation of marketing into a form of science, i.e., a practice informed by the input of sciences ranging from economics and psychology to the sociology of medical practice. In other words, it is a way to underscore the rise of market research within the world of pharmacy. Second, scientific marketing highlights the systematic mobilization of biomedical sciences, primarily clinical research, for marketing purposes. This chapter addresses the emergence of this second dimension of the construction of drug markets, how it was diversified and how it was integrated into the organization of major drug companies after World War II.
