ABSTRACT
This chapter looks at the ways in which McLuhan and his ideas are reflected, positively and negatively, by two Canadian writers among his and our contemporaries: Wilfred Watson, and Brian Fawcett, who represents a younger generation of writers and intellectuals. It briefly looks at Watson's collaboration with McLuhan on From Cliché to Archetype and at his scholarly and creative literary reaction to McLuhan's ideas and concepts in his own scholarly essays, stories, poetry and drama, especially in the absurdist play Let's Murder Clytemnestra According to the Principles of Marshall McLuhan. Although McLuhan's theories in the realm of media studies are so wide-ranging and diverse that not many have completely understood them, some of his ideas and especially metaphors have been with us since the 1960s and have become household words. As for his reaction to McLuhanian metaphors, archetypes and clichés, Brian Fawcett proceeds on a particular route in various short stories and essays.
