There are countries that are considered centres of civilizational and economic attraction. These ‘centres’ typically possess a combination of favourable living and working conditions such as a high standard of living, political stability, personal freedom, safety and security, being inclusive, taking care of their environment, nurturing arts and culture, making significant public investments in education and health, promoting entrepreneurship and possibly even being blessed with a pleasant climate. There are also ‘centres’ within countries: for example, capital cities tend to draw in people from other regions. What makes a particular country, region or city attractive to non-locals lies, of course, in the eye of the beholder. Hall and Lamont define a ‘successful society’ as ‘one that enhances the capabilities of people to pursue the goals important to their own lives, whether through individual or collective action’ (Hall & Lamont, 2009, p. 2). Different people value different issues and measures of prosperity and attractiveness. Students tend to be attracted to ‘centres’ in search of a good education and employment opportunities thereafter. Also, the language makes certain countries, especially English-speaking locations, more attractive than equally or even more ‘successful’ societies of, say, Northern Europe or Japan.