chapter  10
Strategic and Tactical Dimensions of Technology
ByStandards Battles: Sony and Blu-Ray
Pages 11

Sony’s experience with the Betamax in the 1970s, and the BluRay more recently, provides a good opportunity to examine how technology standard battles are played out. The paper looks at the strategic and tactical decisions that firms make that determine the outcome of such battles. Using archival data and the extant literature on standards, the paper profiles the two battles to provide a contrasting look at Sony’s decisions.