ABSTRACT
To be competitive, companies need innovations, for example, in terms of organization, technology, products, and marketing. Innovations require new ideas, and new ideas require creativity. Innovation is the follow-through on creation. Creativity is thinking up new ideas and innovation is doing new things. Creativity produces seeds for innovation. However, creativity is not only new ideas. To be able to grow the seed for innovation also needs daring. That is, creativity is a combination of creation and daring. Creativity can be manifold, and different people can have different creativity. Some personality types may bring out more and more daringly new ideas whereas some types bottle them up. That is, it is important which kind of individual or team is responsible for creating ideas for innovations. In spite of a remarkable lack of research on innovative teams, it has been found that effective teams are heterogeneous. In practice, unfortunately, a majority of teams are built without any method to get together reasonably heterogeneous, creative teams. Added value does not grow up putting similar people and similar strengths together. In this study, personality differences are analyzed in relation to creativity-orientation of individuals in order to find out combinations of personality types to design creative and innovative teams. The Myers–Briggs Type Indicator® was used in the study to measure the personality types. A four-dimension model of creativity orientation was obtained using factor analysis to indicate creativity orientations. Several significant statistical relationships 217were found. Typical representatives of each creativity dimension will be reported.
