chapter  12
Agenda-Setting Theory
Pages 13

A s was explained in the previous chapter on Gatekeeping Theory, the news media must select on a daily basis a limited number of the stories that flow into them from many sources. But once the reports to be presented to the public have been winnowed out,

selected, and suitably prepared, editors, news directors, and web masters are then faced with the task of arranging them into a final format that they deem suitable to present to their audiences. Obviously, some stories are more important or more newsworthy than others.