chapter  19
A Theory of Audience and Media Dependency on Popular Culture
Pages 14

A s the mass media developed in the United States, they came to rely heavily on popular entertainment content. This dependency was first established by the mass newspapers as they began their development in the 1830s. Unlike their colonial predecessors, their

emphasis was less on serious news and more on reports on crime, scandals, human interest, and other kinds of entertaining stories that would capture and hold the attention of their readers.