chapter  21
Critical Cultural Perspectives: Interpretations of Media Influences on Individuals and Society
Pages 11

C ultural criticism of the process, content, and influences of mass communications is not a theory in the same sense as those that have been set forth in most of the other chapters in this book. However, it is a perspective used by many scholars in the field. The reason that it

is not a theory in the same sense as those in other chapters is that the assumptions on which such criticisms are based have not been derived from a body of factual evidence assembled through the use of the scientific method. Because of this, the conclusions that are reached by those using this type of critical analysis are not intended to serve as guides to further empirical research aimed at evaluating the theory. However, such perspectives do provide important ways of assessing the process and effects of mass communication.