chapter  4
36 Pages

Communicating across Cultures: Language,

Business organizations, like other social systems, require effective communication to operate efficiently and meet their objectives. International business organizations require effective communication at a number of levels. The firm must communicate with its workforce, customers, suppliers, and host-government officials. Effective communication among people from the same culture is often difficult. But when attempting to communicate with people who do not speak English-and who have different ideas, attitudes, assumptions, perceptions, and ways of doing thingsone’s chances for miscommunication increase enormously.