ABSTRACT

Introduction Joseph Nye articulates soft power as “a form of power … one way of getting desired outcomes” (Nye 2011, p. 82). It is within this framework that discourses surrounding media power have circulated, where the media play an instrumental role in identifying global issues and events that are presented to the public as framed, packaged news. This role grants them the power to set global political agendas and, more importantly, to define the parameters of public opinion.