chapter  8
Creating Worlds in Which to Play: Using Transmedia Aesthetics to Grow Stories into Storyworlds
Pages 14

Vast transmedia storyworlds like Star Wars and Star Trek are never created by just one storyteller. Both George Lucas and Gene Roddenberry employed armies of talented creatives to tell their stories, but that is true of any film, TV show, or other large-scale media project. So what made Star Wars and Star Trek grow from stories into transmedia storyworlds?