ABSTRACT
This chapter focuses on the three main components of sexing as a mediatizing process namely: representational choices, language ideologies, and affective practices. Sexing points to the mediatization of affective processes that deal with corporeal practices and emotions. The chapter aims to provide an overview of some of the many different research trajectories within the burgeoning tripartite area of study of gender, media, and language. What each of these three components does is bring with it an analytical advantage that enriches the other. First, strategically highlighting gender, and its ties to sexuality and other social categories, allows the unraveling of more or less entangled forms of unequal representational arrangements. Second, an analytical gaze at mediatization makes it possible to capture the dynamics of discursive production, circulation, and contestation. And third, a focus on language itself enables us to give a detailed illustration of how mediatized negotiations of identities and affects actually take place.
