ABSTRACT
Approaching the topic of routinization from genre studies and 'cultural linguistics,' the chapter focusess on the relationship between professional text-production routines and processes of routinization, analyzing journalistic genres as culturally significant semiotic formations that are related to values and norms of journalistic cultures. It explores genre studies and different forms of genre change as crucial to a meaningful perspective on routinization. The chapter discusses methodological issues and illustrates with an example of how the relationship between professional routines and key dimensions of journalistic culture can be approached by a diachronic comparative methodology, analyzing genre change and genre emergence in the case of TV new. It addresses the relationship between changing text-production routines and influencing context factors as well as the reference of culture. In order to facilitate communication, genres have to provide stable forms, but they have to be adaptable to different situations at the same time, they have to, "balance flexibility and stability".
