Introduction: Cultural values and entrepreneurship
A greater understanding of the relationship between cultural issues and entrepreneurial activity is important because of its implication for national and regional development and growth. Yet, many questions remain unanswered. For example, what is an ‘entrepreneurial culture’? What does it look like, what inﬂuences its presence or absence? How do we know, how do we measure it? Furthermore, the central question is: How do cultural values inﬂuence entrepreneurial activity? Conversely, how does entrepreneurial activity inﬂuence cultural values? Entrepreneurship scholars do not need experts like Granovetter (1983) to persuade us that entrepreneurial activity is irretrievably embedded in social and cultural norms and values. However, we have found rather quickly that understanding this co-embeddedness beyond a superﬁcial level is challenging. Accepting these challenges will move the ﬁeld forward in important and likely in unexpected directions.