chapter  10
Racial Ideology in Electronic Dance Music Festival Promotional Videos
ByDAVID L. BRUNSMA, NATHANIEL G. CHAPMAN
Pages 15

Electronic dance music (EDM) has seen a meteoric rise in worldwide popularity. Emerging from the discotheques of the 1960s, the clubs of the 1970s, the house parties of the 1980s, and the warehouse raves of the 1990s, EDM became highly commercialized and festivalized in the mid-2000s to rapidly become one of the most popular forms of music worldwide. EDM and its attendant cultures surfaced out of the confluence of complex socio-historical changes in the technologies of production and dissemination of popular music, aesthetic shifts in various dance-oriented music genres, the transformation of music scenes, and changes in audience consumption practices.