This chapter will discuss the inspirational development of Gross National Happiness (GNH), from concept to indicators, used by the government of Bhutan. The challenges and constraints of an alternative framework of social and economic development represented by GNH will be explored. Outreach through the media, schools and universities, both internally and externally, to broaden and deepen this particular home-grown development philosophy of Bhutan, will be discussed. The chapter will relate interest shown by various other actors around the world in the concept and practice of GNH to the larger questions of unsustainability, climate change, wellbeing and happiness. It will conclude with a summary outlook on whether GNH off ers any realistic alternative towards higher well-being at lesser unsustainability.