chapter  4.2
Case study: Corporate Social Responsibility (CSR) taking the case of Facebook
ByYael Kishon
Pages 10

This chapter explains a case study of Facebook to provide practical insights into the art of thriving as a global business. It introduces the conceptional framework of Corporate Social Responsibility (CSR) in terms of social networking sites. The chapter discusses the issue of online privacy and the difficulties in terms of users' data protection. The Facebook case study examines relevant issues regarding the concept of users' privacy at Facebook, namely, privacy setting, selling information to third parties, and the role of Facebook. Facebook is a social networking service located in Menlo Park, California. Facebook was founded in 2004 by Mark Zuckerberg, who had the idea as a student to set up a social network service for Harvard students. In 2012, Facebook announced the acquisition of Instagram, the popular photo-sharing app. Facebook has achieved financial success with increased revenues and profits. Facebook and other social networking sites are naturally, due to their business mission, heavily involved in privacy concerns.